Who is Alexander Vreeland

Who is Alexander Vreeland Alexander Vreeland ran communications for

How Alexander Vreeland Channeled His Grandmother’s Legacy Into A Perfume Business

The Diana Vreeland Estate is administered by her grandson, Alexander Vreeland, Frederick’s son. The responsibility was given to him by her sons, Fredrick and Tim. The official Diana Vreeland website was launched in September 2011. Created and overseen by her estate, DianaVreeland.com is dedicated to her work and career, presenting her accomplishments and influence, and revealing how and why she achieved her notoriety and distinction. In 1960, John F. Kennedy became president and Vreeland advised First Lady Jacqueline Kennedy in matters of style. “Vreeland advised Jackie throughout the campaign and helped connect her with fashion designer Oleg Cassini, who became chief designer to the first lady”.

Frecky Vreeland says, “My father’s father was the 13th son of a poor Dutch Reformed minister. At the age of 13 he took a job shoveling coal into locomotive boilers. Then he became a ticket taker on the railroad. One day Mr. Vanderbilt was making a tour of his line with an inspector.

Alexander Vreeland Remembers His Grandmother Diana Vreeland – Diana Vreeland Harper’s BAZAAR – Harper’s BAZAAR

Alexander Vreeland Remembers His Grandmother Diana Vreeland – Diana Vreeland Harper’s BAZAAR.

Posted: Fri, 24 Jul 2015 07:00:00 GMT [source]

A. I’ve had 30 years working and running luxury companies. It seemed to me she would have most relevance in fragrance and beauty. Two years ago, I found IFF to help me develop the scents. They put six perfumers to work with us, and developed five fragrances that are the final collection. Last November, I reached out to friends, and they all wanted this collection.

It’s always easy with hindsight to say “oh it was obvious”. It was definitely obvious that she was special but I don’t think there was a sense of relevance –she is a lot more relevant now than the day she died. Renewed, and elevated to her most splendid perch yet, the bird of paradise had risen from the ashes.


Her instincts about fashion were so infallible, the story goes, that she would doze off at the collections only to awaken when the right dress passed by. Alexander Vreeland ran communications for Ralph Lauren and sales and marketing for Giorgio Armani, but it’s ancestry that has determined his fashion fate. The grandson of legendary magazine editor Diana Vreeland, Alexander was tasked with administering her estate. In that work, he found boundless affection and fascination from generations of fashionistas toward the woman who advised first lady Jacqueline Kennedy — and the rest of the country — on how to dress.

Who is Alexander Vreeland My grandmother was at

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And she’d set up a card table in the middle of the office and the two of us would sit down and have our lunch. She always had a peanut butter and marmalade sandwich and a long shot of scotch and we would always have ice-cream afterwards.” After a career in fashion, Alexander Vreeland is turning to the family legacy. If you own rights to any of the images, and do not wish them to appear here, please contact me via and they will be promptly removed. You have chosen this person to be their own family member. Use the links under See more… to quickly search for other people with the same last name in the same cemetery, city, county, etc.

“After Dad’s death,” Frecky says, “a friend tried to console Mom by saying, ‘At least you have you work.’ And she answered, ‘Before, I had Reed and my work.’” After the Vogue dismissal she had neither. To revist this article, visit My Profile, then View saved stories. In 2014 Vreeland was signed with boutique music label BlessandSee and began making music full-time.

Who is Alexander Vreeland down and have our lunch

My grandmother was at Bazaar for 26 years, and the body of work she helped create there is like a Fort Knox of visuals that still reverberate around in fashion today. In terms of imagery, I believe that those were her most important years. Looking through them, you can see a fascinating evolution of women and their role in society, their role in the family, their relationship with their own bodies. My grandmother took the lead in that sense, and the reverence she had for women is astonishing. She made women look magnificent, never overtly sexy or inappropriate. There was a sense of respect, and it was all done tastefully, never cheapened or hardened—or drab, which was very much the look of a lot of editorial images at the time.

Ever focused on fashion, Vreeland commented in 1946 that “he bikini is the most important thing since the atom bomb”. Disdainful of the typical approach to dressing in the United States in the 1940s, she detested “strappy high-heel shoes” and the “crêpe de chine dresses” that women wore even in the heat of the summer in the countryside. I think that “discipline” is a really good word for my grandmother. I remember coming home from dinner with her late one night, and she had a light box on the dining room table and a bunch of contact sheets that she needed to go through that night to approve.